Mapping, Measuring and Modelling Mobile Communication

This longitudinal and comparative project is conducted to examine and explore one specific area of mobile communication within a county or between selected countries.

To map is to locate the latest developments in a specific mobile industry, such as mobile journalism, mobile advertising, mobile marketing, mobile filmmaking, mobile short video production, mobile government, mobile health communication, mobile political communication, mobile family communication, mobile corporate communication.

To measure is to gauge the different levels of the latest developments in a specific mobile industry.

To model is to locate predictors of changes, challenges and chances in a specific mobile industry.